A New Kind of Reality TV
Cardillo’s World is a television show based in New England hosted by Steve Cardillo and Mai Tran that focuses on sports, dining, and entertainment.
The Brand
Steve Cardillo’s Cardillo Weightbelts have been providing weightlifting belts to elite athletes, celebrities, and professional bodybuilders since 1987. Arnold Schwarzenegger, Hulk Hogan, Dwayne “The Rock” Johnson, and Michael Jordan are just a few of the elite sportsmen and celebrities, and Steve has trained with many of them. The Cardillo name has been synonymous with providing quality weight-lifting gear to thousands of sportsmen and celebrities and continues to specialize in sports and fitness.
Iconic Athletes and Celebrities
Each episode features a different iconic athlete or celebrity working out with Steve Cardillo at his private training facility using cutting-edge techniques, dining on delicious foods, exchanging stories, highlights, and behind-the-scenes interviews with the guests.
The Audience
Cardillo Weightbelts’ network audience has the potential to reach 1.5M+ social media followers as well as millions of viewers through sister sites such as The Wrestling Classics, Makaveli Motivation, Barstool Sports, and other guest’s pages. Cardillo Weightbelts is also heavily trafficked by important sites such as Sports Center, NHL, and ESPN, to mention a few. The typical follower is between the ages of 20 and 50, with a male audience of 59% and a female audience of 41%. The average person spends up to 24 hours each week online and another 35 hours watching television.
Our group spends the bulk of their time viewing fitness and sports-related programming and continues to educate themselves about health, fitness, and sports. Most of our listeners are devoted to our material and will be ideal candidates for conversion to our TV program. Additional TV program segments, including sponsorships, will be distributed to our social networks and followers on a regular basis!
Your Hosts
Steve Cardillo
Host / Co-Creator / Director /
Steve Cardillo (@cardilloweightbelts) is a best-selling author and renowned fitness expert with over 40 years of experience in the health and fitness industry. As a former high school Physical Education teacher, Steve has always been involved in educating people about the proper ways to train and achieve the best results from exercise, nutrition and all-around well-being.
Mai Tran
Host / Co-Creator / Director /
Mai Tran (@maimodel) is a well-known health and fitness personality and the author of the best-selling book, Active Girls Healthy Women. She is one of the top fitness industry professionals in the country, serving as a spokesmodel and National Sales Manager for a number of national sports nutritional supplement businesses, as well as a significant social media influencer. Mai’s very extensive and impressive resume involves working with top supplement companies such as Met-Rx, Gaspari Nutrition, Myogenix, ProMera Sports, API and Cardillo Weightbelts.
Meet the Team
